Social Media Marketing for Stella Blu
Client Name:
Stella Blu
Services:
Stella Blu Italian has been a Northern Beaches favourite since its opening at Dee Why in 1992. With its expansion to Glenrose Shopping Village in 2016 as a pizzeria and gelato bar, its social media presence needed to mirror the local love it receives in store.
Brief
- Gain awareness of the two Stella Blu locations: Dee Why & Glenrose Village
- Showcase current specials and featured meals
- Feature upcoming events at Stella Blu and around Dee Why and Glenrose
- Create a quality community for food lovers
- Feature amazing food content for customers to enjoy!
- Provide a forum for current and future visitors to voice queries and compliments
- Produce further bookings via phone and website
Solution
Stella Blu is a local favourite, situated along the stunning Dee Why beach. An Italian classic in an enduring, elegant restaurant on the seafront is what drives customers coming for more. The Stella Blu brand has expanded to Glenrose Shopping Centre, a more casual Italian pizzeria venue for the perfect family-friendly food. It’s contemporary marble bench tops and exposed bricks gives a sense of elegant suburban feel – this is what their social media needed. Stella Blu’s social media focuses on amazing food images and reposts from their loyal customers. By showcasing images of their customers, it creates a brand image of Stella Blu as the perfect family dining experience. It provides an open forum for the community to voice any queries and compliments, updating them on the latest deals and news. This mirrors in the increased bookings via their website and contact forms.
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