Website, Branding and Logo for Manly Surf n Slide

The iconic Manly Surf n Slide needed a new logo to be appealing to teenagers and young families. The water park is situated in the heart of Manly and is the only of its kind in a 50km radius.

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The Challenge

Manly Surf n Slide is a water park that required fresh new branding to accompany its reopening (previously Waterworks Manly).

Our Solutions

The logo needed to be appealing to teenagers and young families. The result being a simple logotype that is playful but remains simplistic and stylised enough that teenagers were not deterred by a ‘childlike’ feel.

The logo’s rustic nature set the style for the rest of the branding which included their website, a range of signage and stationary. This established brand identity is versatile enough that it can now be easily applied to future design works necessary as the water park expands.