Branding & Website Redesign for Manly Skiff Club
Client Name:
Manly Skiff Club
Services:
Manly Skiff Club is one of Sydney’s most iconic sailing clubs with over 90 years of history. The club is known not only for it’s sailing, but also for the dining and bar experience that resides along the spectacular shores of Manly Harbor.
The Challenge
Manly Skiff Club delivered a brief to Spicy Broccoli that aimed to reinvent the culture of the venue, with a focus on vibrancy, fun, food and a beautiful setting for a beverage. The brief focused on the hospitality of the club with sailing a supporting feature.
Our Solutions
Branding Solution:
- Brandstorm to clarify message, key offerings, tone and language used to create all the design elements
- Designed the menu and wine list maintaining the focus on the brand essence
- Created illustrative and clear brochures for each type of package: functions, weddings or conferences
- Designed daily and events posters: christmas, new year, easter, anzac day
- Developed ads designs for Manly Guide, Manly Daily and Wha’s On
- Targeted SEO with keyword “Weddings Manly” achieving a 3rd position in the ranking as the best result
Website Redesign solution:
Spicy Broccoli worked along side Manly Skiff Club to design a website that highlighted the beautiful setting, with a focus on food, beverages and functions. The home page immediately consumes users with an incredible slideshow that showcases the location, food and beverages.
The website delivers a trendy, vibrant feel that matches the requirements of the brief as well as the newly refurbished establishment.
- A design that demands attention through drawing consumers attention towards the stunning homepage gallery.
- Simple, functional navigation bar that allows consumers to access bookings, menu, what’s on and membership information.
