Website redesign for Pink Hope

Pink Hope is a preventative health organisation working to ensure every individual can assess, manage and reduce their risk of breast and ovarian cancer, while providing personalised support for at risk women.

Brief:

Website needs to be interactive, chic and appeal to many interested parties and potential celebrity ambassadors. Colours should remain the same but used in a different layout and format: White, Pink , Grey with a touch of purple.

Solution:

To enable Pink Hope to appeal to a wider base and audience we redesigned their website on a structure where the brand is more chic, relevant, corporate and tech savvy.

By simplifying the navigation, we increased the usability of the web.

Also, we designed a banner ad with a clear call to action which led to more donations.

  • Database built
  • More donations with clear call to action
  • Increased usability with simplified navigation
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